Website redesign for foundries.
Foundries sell to extremely technical buyers, design engineers, sourcing engineers, materials specialists, and the website should read like a capability data sheet, not a brochure. Most foundry sites read like a 1998 trade-show flyer with stock photos of pour ladles and zero alloys listed. We rebuild foundry websites so a buyer can confirm process, alloy, and part-size fit in under a minute.
Why most foundries websites fail
- No alloy list. A buyer needs to know if you pour ductile iron, gray iron, aluminum (which families), or steel, most sites name "various alloys."
- No process breakdown. Sand cast, investment cast, die cast, permanent mold, lost foam are completely different operations.
- No part-size envelope. Maximum casting weight, maximum dimensions, minimum wall thickness, all decisive.
- No tooling-supplied vs tooling-built distinction. Many buyers come with existing tooling; many need it built.
- No certifications. ISO 9001 + IATF 16949 + AS9100 + Nadcap if applicable, buried or missing.
What we build for foundries
- An alloy capability table, every metal/family/grade poured, with typical mechanical properties and part-class examples.
- A process page per casting method (sand / investment / die / permanent mold) with size ranges and tolerances.
- A tooling page covering both "we build it" and "we run yours."
- Industry pages (automotive, agricultural, energy, defense, art casting) with example castings.
- Certifications strip in the hero: ISO 9001 / IATF 16949 / AS9100 / Nadcap as applicable.
- Service + FAQPage + Organization JSON-LD so AI engines can match a foundry-sourcing query to your specific alloy and process.
foundries we build for
- Sand casting foundries (gray + ductile iron + aluminum + steel)
- Investment casting (high-detail, near-net-shape, aerospace + medical)
- Die casting (high-volume aluminum + zinc, automotive + consumer)
- Permanent mold + lost foam (specialty volume, pump + valve bodies)
FAQs
Why does a foundry need an AI-search-optimized website?
Sourcing engineers at OEMs and Tier-1 suppliers now use ChatGPT and Perplexity for vendor discovery, especially for re-shoring and second-source projects. The foundries cited in those answers get the RFQs. Foundries whose websites can't be parsed by AI engines lose net-new business they don't even know they're losing.
How specific should I be about alloys and processes?
Very. Vague claims like "various alloys" hurt you. List every alloy family + grade, every process, and the typical part-class for each. Sourcing engineers shortlist on technical fit; the more specific you are, the more shortlists you make.
Should I show casting prices?
No. Too variable by alloy + tooling + volume. What you can show is part-weight ranges per process, typical lead times, and a clear "request a quote" path that captures part drawings (STEP, IGES, PDF). Pricing happens after the quote.
Sources
- AFS: American Foundry Society
- NADCA: North American Die Casting Association
- Investment Casting Institute
Related verticals
- Website redesign for manufacturers →
- Website redesign for tool & die shops →
- Website redesign for precision machining shops →
- Website redesign for job shops →
Read next
Run a foundry? Drop your URL, if it’s a fit, we’ll rebuild it on spec, ship the demo, and email you when it’s up.
See if you’re a fit →