Software that fits how you actually work.
We design, build, and ship custom web apps for small businesses , customer portals, internal dashboards, inventory tools, custom CRMs, booking systems, quote calculators. The same hands that put a rebuilt website live in 24 hours also build the tools that run behind it.
async only · no calls · we reply by email within a day
What custom software actually solves.
The wrong-shape SaaS problem.
You bought HubSpot, NetSuite, Salesforce, or your industry-default platform, and your team is paying $200/seat to use 10% of it. The custom app costs less per year, fits your workflow, and stops the workarounds.
The 'one important spreadsheet' problem.
A spreadsheet started as a quick fix and is now load-bearing. Forty tabs, eleven people editing, no audit trail. We turn it into a real app with the same data, the same shape, and the same speed of access.
The 'we’re unusual' problem.
Your business does something specific that no one has built a SaaS for, a particular kind of intake, a particular kind of booking, a particular kind of report. The custom app is shaped to your specific instead of forcing you toward a generic shape.
By app type.
Customer-facing
Logged-in apps your customers, members, or patients use to manage their relationship with you.
A custom customer portal is a logged-in web app where your customers see their own account, orders, invoices, jobs, files, requests, without having to email you to ask.
A custom patient portal for a small medical, dental, or veterinary practice gives patients a logged-in view of their appointments, balances, records, and forms, built around your practice's workflow rather than the SaaS practice management system's default UI.
A custom member portal is a logged-in web app for your members, gym members, association members, subscription members, course buyers, community members, to manage their membership, access content, and engage with what they're paying for.
A client portal for a small marketing, design, PR, or web agency is a logged-in web app where each client sees their own projects, deliverables, approvals, invoices, and reports, without flooding your inbox.
Internal tools
Dashboards and back-office apps your team uses to run the business.
Workflow apps
Booking, quoting, intake, the tools that move work from inbox to schedule.
A custom booking system handles the specific way your business actually books, capacity rules, multi-step intake, custom pricing logic, deposit handling, crew assignment, in cases where Calendly, Acuity, or your industry SaaS doesn't fit.
A custom quote calculator lets prospects and your team build a structured quote from a guided intake, service + dimensions + add-ons + region, and produces a draft quote in under a minute.
A custom forms automation app replaces the "fill out this PDF and email it back" flow with a structured, branching, mobile-first form that captures clean data and routes it directly into your systems.
Data + operations
Inventory, CRM, ops dashboards, apps that own a piece of how the business runs.
A custom inventory app tracks what you have, where it is, what it costs, and when to reorder, in the shape your business actually works, not the shape a SaaS forces.
A custom CRM is a customer-relationship database shaped to how your specific business sells, not how Salesforce thinks selling works.
A custom operations dashboard is the wall display (or daily-emailed PDF) that shows your team where the work stands, jobs in flight, late jobs, capacity, today's schedule, hot issues.
A short note works.
Describe the app you want or the workflow you want fixed. We read every one and reply within two business days with whether it’s a fit, a rough shape of the build, and a price band.