§ Verticals · fabrication

Website redesign for metal fabricators.

Metal fabrication shops live and die on portfolio depth, the next customer needs to see the last hundred jobs. Most fab shop websites show four hero photos and call it done, with no project pages, no material breakdown, and no clear distinction between custom one-offs and production runs. We rebuild metal fab websites so the portfolio does the selling.

Files, scope-priced ($1,000–$5,000 typical) one-time·Hosted, $9.99/mo, install bundled·SEO + AI-search readiness baked in

Why most metal fabricators websites fail

No project portfolio. The last 50 jobs are the strongest sales asset; most sites publish 0–3.
Custom and production work are conflated. A buyer needing a 5-piece prototype shouldn't land on a 100,000-piece stamping page.
No equipment + process list. Buyers want to know if you have laser cutting, plasma, brake, weld, finish, and at what capacity.
Service area unclear. Most fab shops serve 200-mile radius for delivered work; that's never on the site.
No drawing-upload form. Buyers send PDFs, DWGs, STEPs, your contact form should accept files, not bounce them.

What we build for metal fabricators

A project portfolio page with 20–50 entries: photo, brief description, materials, processes, sector served. Filterable by industry.
Separate landing pages for "Custom one-off fabrication" and "Production fabrication" so buyers self-segment before contacting.
An equipment + capabilities table, laser, plasma, waterjet, CNC brake, MIG/TIG/stick weld stations, finishing.
A service-area page with a real map and delivery radius (so the local Google Business Profile pulls clean signals).
An RFQ form that accepts PDF, DWG, DXF, STEP, IGES uploads up to 25MB.
Service + FAQPage JSON-LD so AI engines can match buyer queries to your specific fab capabilities.

metal fabricators we build for

Custom one-off architectural and decorative fabrication (railings, gates, signage, sculpture)
Industrial fabrication (frames, weldments, conveyors, machine bases)
Production sheet-metal fabrication (enclosures, brackets, panels)
Heavy-plate structural fabrication (beams, supports, equipment skids)

FAQs

How many portfolio projects should a fab shop website show?

20 minimum, 50 if you have them. Each project needs a photo plus 1–2 sentences describing materials, process, and what industry the customer was in. Buyers spend 30–60 seconds scanning portfolios; the more relevant proof points they see, the higher you rank in their head.

Should I show my prices on the site?

For most fab work, no, pricing depends too much on drawing complexity, materials volatility, and finishing. What you should show is starting price ranges by product type ("Custom railings start at $2,500"), so buyers self-qualify before spending your time.

How long does a fab shop website redesign take?

Two to four weeks from photos-and-content delivered to launched. The bottleneck is almost always portfolio photography, gather 20+ project photos before kickoff and we ship in two weeks; gather them while we build and we ship in four.

Sources

By Isaiah Grant, Founder, Rebuilt StudioUpdated Apr 28, 2026