§ Verticals · fabrication

Website redesign for sheet metal shops.

Sheet metal shops serve wildly different buyers: HVAC contractors, architects, OEM enclosure designers, prototype engineers, and most websites confuse all of them at once. The fix is segmentation: each buyer type lands on a page tuned to their decision-making, with the equipment, materials, and tolerances they need to see. We rebuild sheet metal shop sites so the right buyer reaches the right page.

Files, scope-priced ($1,000–$5,000 typical) one-time·Hosted, $9.99/mo, install bundled·SEO + AI-search readiness baked in

Why most sheet metal shops websites fail

One generic "sheet metal" page tries to serve HVAC contractors AND architectural designers AND OEM enclosure buyers, and serves none of them well.
No gauge + material breakdown. 16ga vs 22ga galv vs 304SS is the difference between a duct shop and an enclosure shop.
No press brake bend-length. Architectural and enclosure work is gated by max bend length.
No finishing options listed. Powder coat, paint, anodize, plating, brushed, buyers care.
No prototype-vs-production distinction. A 5-piece sample run and a 5,000-piece OEM run are completely different sales conversations.

What we build for sheet metal shops

Three separate landing pages: HVAC ductwork, architectural sheet metal, OEM enclosures + brackets, each tuned to that buyer's vocabulary.
A capability table with gauge ranges, materials, brake length + tonnage, laser/plasma/punch capacity.
A finishing-options strip, powder coat, wet paint, anodize, plating, brushed, raw, with typical lead times each.
Prototype path vs production path clearly forked on the home page.
Project portfolio segmented by use case (architectural / industrial / HVAC / enclosure).
Service + FAQPage + LocalBusiness JSON-LD so each buyer's search query routes to the right page.

sheet metal shops we build for

HVAC ductwork shops (custom fittings + production duct + repair)
Architectural sheet metal shops (cladding, panels, flashing, decorative)
OEM enclosure + bracket shops (electronics, industrial controls, machine guarding)
Prototype sheet metal (1–25 pieces, fast turn, design-iteration support)

FAQs

My shop does HVAC ductwork AND custom enclosures. How do I show both without confusing buyers?

Segment them. The home page splits into two paths early, "Ductwork & HVAC" and "Custom enclosures + brackets", each going to its own landing page. Buyers self-select. AI engines see clean topical clusters. Both kinds of work get attributed correctly in search results.

How important is the equipment list for a sheet metal shop?

Critical for OEM enclosure work, less critical for ductwork. Engineers buying enclosures want to know your laser wattage, brake tonnage, and max bend length before they call. Mechanical contractors buying duct mostly care about lead time and price.

Should sheet metal shops show prices?

No on production work, too variable. Yes on common products like duct fittings, kick plates, or stock-size brackets where you can publish a price-per-foot or price-per-unit. Published prices on common items qualify the buyer before they spend your quoting time.

Sources

By Isaiah Grant, Founder, Rebuilt StudioUpdated Apr 28, 2026