Website redesign for welding shops.
Welding shops earn most of their work from referrals and Google Maps, the website is usually the third-strongest channel and almost always the worst-built one. The site's job is simple: convince a stranger you do the kind of welding they need, fast enough that they don't scroll past. Most welding shop sites fail this in the first 200 pixels. We rebuild them.
Why most welding shops websites fail
- No clear service breakdown. MIG, TIG, stick, structural, mobile/onsite, most sites just say "all kinds of welding" and lose the buyer.
- No certifications shown. AWS-certified welders should advertise it; their site usually doesn't.
- No sample work. Welds are visual, the site should show finished welds and finished assemblies.
- Mobile/onsite capability is hidden. Buyers searching "mobile welder near me" can't tell from the site if you offer it.
- No service area or hours. Local search relevance dies without these.
What we build for welding shops
- A "what we weld" hero block, the 4–6 process types and 4–6 product types you handle, scannable in 5 seconds.
- AWS / D1.1 / ASME / state-rig certification badges in the header so structural and pressure-vessel buyers see them.
- A photo gallery of finished welds + finished work, no stock photos.
- A clear "Mobile / onsite welding" page (if you offer it) optimized for the phrase.
- Service area page with map, radius, and emergency-rates if applicable.
- LocalBusiness + Service JSON-LD so Google Maps and AI engines pull your hours, services, and area cleanly.
welding shops we build for
- Mobile / onsite structural welders (24-hour callout)
- Shop-based custom welding for fab + repair
- Pipe + pressure-vessel welders (ASME-certified)
- Production welding for OEMs (jigs + fixtures, repeatable runs)
FAQs
Will a website actually bring me welding jobs?
Yes, but mostly indirectly. Most welding work still comes through word of mouth and Google Maps; the website's job is to confirm legitimacy when someone gets a referral. A good site lets a referred buyer say "yeah, they do exactly what I need" in 60 seconds. A bad site makes them call the next shop on the list.
Do I need to show certifications?
For pressure-vessel, structural, or aerospace welding, yes, an ASME or AWS certification badge is table stakes. For general fab and repair, the certification matters less than the photo gallery of finished work.
How do I show up in "welder near me" searches?
Three things: a verified Google Business Profile (free, 10 minutes to set up), LocalBusiness schema on your site, and a service-area page that names every town/region you cover. Most welding shops have one of the three; the ones that have all three rank above the rest.
Sources
Related verticals
- Website redesign for metal fabricators →
- Website redesign for sheet metal shops →
- Website redesign for custom fabrication shops →
- Website redesign for job shops →
Read next
- Do I still need a website if my customers find me on Google Maps? →
- Why doesn’t my small business show up in AI search? →
Run a welding shop? Drop your URL, if it’s a fit, we’ll rebuild it on spec, ship the demo, and email you when it’s up.
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